Fashion in Japan by Kunika

Fashion, it is the popular and the latest style of clothing, hairs, make-ups or decoration. This style differs in every countries, ages or people. There are lots of fashion magazines that have been published for different generations, sexes in each countries or style of clothing. In the following blogs, I would like to introduce the styles of clothing or make-ups in each country and how people in each nations dress. For this first blog, I would like to introduce fashion in Japan from my point of view.

Sherbet Colour  that are the example on this picture below; light blue, light pink, light yellow, light orange, light purple is trend in this year spring and summer in Japan. These are lighter than Pastel Colour, and this colour seems like warmer and it is suitable for spring and summer. Moreover, because we had huge earthquake, tsunami and nuclear disaster in Tohoku Japan on March 11^th, in order to encourage Japan and wish for its happiness, the Sherbet Colour was introduced. After its introduced, many brands sold Sherbet Coloured products such as clothes, accessories, shoes, bags or even stationaries. Also, people get nails done with Sherbet Colour as you can see from the picture below. In addition, The light colours that are close to white is psychologically considered to help people to be active and happy. Therefore Sherbet Colour became this year spring and summer trend in Japan.

 

                                        

I think fashion in Japan always get some impacts by other countries. For example, there are a lot of brands in foreign countries such as H&M, Forever 21, Abercrombie and Fitch, Hollister or ZARA came and opened shops in Japan. Because of that, Japanese people tend to like to wear simple clothes that people in western countries wear. There are many men from different ages (from teenage boys to 40 or 50 years old men) who are wearing Abercrombie and Fitch’s T-shirts or Polo shirts in Kyoto. Also, for women, H&M, ZARA and Forever 21 became popular in Japan. The shops of H&M and ZARA in Osaka or Kyoto are always crowded.

Giving another example, there are magazines that feature some celebrities from foreign countries in these days. One magazine picked up the fashion model from Australia, Miranda Kerr who is on the commercial of a beverage, Lipton. The Magazine introduced her style of clothing, and according to the magazine, Her style of clothing is very simple but fashionable. In the picture on the left side, she is just wearing black skinny pants and white shirt, really simple but somehow she looks stylish. According to the magazine, by doing buttons of the white shirt all the way up, and tacking the white shirt into the black pants, it look more formal like an adult woman. Also, by adding accessories like bags and sunglasses in left side picture, it will be more fashionable but not just simple. Furthermore, in my point of view, she is wearing the pants which lengths are both at the length of ankle, and it makes legs seem like longer. Also, in the picture, she wears clothes with only black and white colour, and matches with sunglasses and bag, which makes look more formal such as an adult woman.

This is some of the trends and styled introduced in magazines and fashion shows in Japan. I like these sherbet colours and style like Miranda Kerr. How about you? Do you like these? Do you boys like girls wearing these sherbet colours or the style of Miranda kerr? Do you girls like this colours and style?

References

http://trendy.nikkeibp.co.jp/article/column/20120229/1039858/?ST=life&P=2

http://matome.naver.jp/odai/2133162349439595301/2133168964042260303

http://oxforddictionaries.com/definition/trend?q=trend

“BRENDA”