Tuesday, July 17, 2012

motor show



Motor show
What is the motor show? Why do the car companies want to participate at the motor show? And why people want to go motor show and which motor show prefer to go? 

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What do you think when you imagine about Motor show? Super Cars? Racing girls? The Motor show is a good chance to advertise their cars and for customers it is a good chance to see different brand cars at once. There are no place except the motor show, where the place to compare a lot of brand cars from all over the world, many people from all over the world comes to see the motor show.
 Companies research how to advertise their cars in interesting and unique ways. Also usually they exhibit the special car, won the race or won the rally, to attract more people. Also they put the racing girls to attract more male customers. Since the car is more popular among male, rather than female. Basically the motor show’s main character is domestic car companies where that show belongs. However in these days not only for the domestic car companies, have they also invited the foreign car companies to increase the image of a certain Motor show? The most famous motor shows are hold in autumn. For example, the Paris Motor show is in early October, London motor show, Tokyo motor show are late October. As I mentioned the main company in each motor show is domestic car companies. However the UK’s car companies, they focus on export their cars so they usually announce their new car in other country’s motor show. And the Italia Turin motor show focus on Carrozzeria which is one feature of Italian car companies.(you can know more information about Carrozzeria is in my second blog.) As this show is in Italy and the main companies are Carrozzeria, their purpose of motor show is to show as big features of the avant-garde works are. Especially the Swiss’s Genoa motor show is one of the most famous motor shows in the world. And most car companies are foreign companies. So many people say that the Genoa motor show is show room of world car. Also the Genoa is geographically close to Italy, many Carrozzeria companies also participate into that show.
 
In the motor show, they usually announce the new cars but they introduce the concept cars. The meaning of concept car is a outline of how the company will make the car and design. Usually people think that motor show is only display he cars however there are a lot of shows to attract people. For example, there are events that people can be the car model as same as racing girl. And they give a chance to start the car. Usually, this event is done by super car companies.
                                                    http://okgosu.tistory.com/316
As you see the motor show is good chance to see what is trend of car design and see the new techniques of cars. Also this event is only chance to see most popular car brands. 

1 comment:

  1. i didnt know much about the moter show. thank you for the new imformaion. the events such as motor show and fashion show will show us the trends at this time,but they must be also the important events for companies and designers who wants to show their work.

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