NBA where amazing happens -PART 3-
HAN SI HUN (JAKE)
The NBA is the third most watched sport in the world followed by soccer and then cricket. This league has grown into a multibillion-dollar industry that has been watched by audience around the world. With the NBA being such a huge worldwide sport, the league has had to come up with many different ways to market NBA to attract even more viewership. The one of the largest populations, China, is the NBA’s target.[1](Chris Peters.2012)
The Nation Basketball Association’s expansion into the Chinese market has met up to expectation and is considered a great success. The company’s China operation currently generates over $150 million in annual sales, and is one of the most recognized international brands in the country. To further focus on the growth of this unique market, a subsidiary was established in 2008, with former head of Microsoft China, Tim Chen, as serving as the first CEO.[2](Keith Bradsher.2007)
[2002 NBA Draft] First Pick: Yao Ming (Picked by Houston Rockets)
The NBA has had great success in developing strategic partnerships in China. Over 290 games are broadcasted on Chinese TV per year and NBA related content can be readily found online on Chinese websites. This means that giving the open bow to admire the Chinese most amazing former NBA superstar Yao Ming. When I thought about Yao Ming first started his team’s line-up in NBA game, the image of him running the court comes to mind. When Yao Ming was emerged from the bench, people turned silence to focus on watching this yellow-skinned guy in the middle of white guys and black guys. But he did not seem to show any anxiousness or nervousness. Everything looked so out of place; he looked out of place. He was so massive and tall that even the tallest guys in the court had to raise their heads to look at him. Yao Ming, 229 cm height, played center position, did not even bring the tremendous impact on the court. He actually brought a lot of hope and cultural impact on China. He became the reason why 30 million Chinese people watch the NBA each week. He had helped to make China the biggest market for the NBA outside the U.S. The NBA made a total of $2.3 billion worth of profit on the Chinese market here. The emergence of Yao Ming brought the spring board of the china market of NBA. The league also launched NBA.com/china, a comprehensive internet website, written entirely in Chinese. As you can see Yao Ming has been a stimulus for the sports market over in China. He was not only impact on the china’s market on NBA. He became the hope for the Chinese kids.[3](Net ease sports.2012)
Yao Ming Foundation's Public Service Announcement
Even though Yao Ming retired his career in NBA, he is planning to operate a children’s basketball program and is trying to give a lot of help to rebuild the schools in Sichuan. As you can see Yao Ming as tremendous affect to China, NBA can affect not even just America, but the world. Only just 10 years ago, NBA belonged to America, but now I think NBA belongs to the world since the emergence of Yao Ming. Some people say that it will take a while for its sphere of interest to increase until we see another “Yao Ming.” But as you can see with another rising stars, Jeremy Lin for instance, there will be another impact for China and all around the world to focus on future superstar Jeremy Lin. I am having a lot of expectation to see whether Jeremy Lin is going to be another Yao Ming figure in NBA.[4](2012)
Yao Ming Top Ten Plays
Through researching about cultural and societal aspect of NBA in china, we can clearly see China diversifying itself and broadening its focus and with it, its culture.
Refrence
[1] Chris Peters.Finding newfavor:MLS overtakes NHL and NBA as third-most attended league.(Jun.30.2012) Retrieved from http://www.coloradoan.com/article/20120630/sports/306300025/finding-new-favor-mls-overtakes-nhl-nba-third-most-attended-league?odyssey=mod%7Cnewswell%7Ctext%7Cfrontpage%7Cp&nclick_check=1
[2]Keith Bradsher.NBA makes a big move in China.The Newyork Times.(Sep.19.2007) Retrieved from http://www.nytimes.com/2007/09/19/business/worldbusiness/19iht-nba.1.7562899.html
[3]Netease sports.Yao retired effects to show NBA’s $ 2.3 billion market in China hit _ NetEase sports.Two entertainment network.(July.14.2012) Retrieved from http://erji.yu-le-xiu-xian.info/?p=3024
[4] Yao teams with NBA.China Daily.(July16.2012) Retrieved from http://www.chinadaily.com.cn/cndy/2012-07/16/content_15583311.htm
Yao Ming is very famous in China even though he is a basketballer instead of a real artist. His image is very positive and I think Yao Ming is ont of the pride for China. When we had the Olympic Games in Beijing in 2008, I remember seeing him on the TV commercials all the time, to tell people that they should follow their dream, just as China did. I think that even though he is just a basketballer, what he has impacted on us is much more than the most of all real artists.
ReplyDeleteYour blog posts were so cool! I didn't realize NBA was such big business, though. And I had no idea it was a popular sport in China. In America you always see guys playing pickup games in the parks. And everybody seems to love it when President Obama comes out for a game.
ReplyDelete