Here is a quote from a famous designer on
the meaning of design before moving on to the question:
“Design is about the betterment of our lives
poetically, aesthetically, experientially, sensorally and emotionally.
My real desire is to see people live in the modus of
our time, to participate in the contemporary world, and to release themselves
from nostalgia, antiquated tradition, old rituals, kitsch and the meaningless.”
–Karim Rashid, Industrial designer—
“Huh? What the hell does that mean?” I suppose
most people will give a big frown on the face. You might catch a glimpse of it if
you study design, do design or work on design. But for some people, it just does
not mean anything. So what exactly does that mean?
Design = art?
Design = for the rich?
Design = fashion?
Design = decoration?
Design = aesthetics?
Design = branding?
Design = beauty?
Design = utility/ functions?
Design = meaning?
Design = ideology?
Design = quality?
All these may be part of the answer but
definitely not the final answer. This quote is what most designers see in the
value of design:
“To design is to purposely put things together to
accomplish something better.
Humans are design-beings. We cannot help but design
all day long, because we are all designers.”
– David Butler,
Vice president of global design of The Coca-Cola Company.
Nowadays, design has become a form of new
language or a new subject, like English or Japanese, Maths or Science. This
creates a huge barrier of communication for those who think that they do not
engage in design work, just like people who will immediately shut off the
computer the moment they see the word “design”. The theory applies to those who
do not study in that particular language or subject.
Whether you are a junior designer, senior
designer or even a creative director, designer is not just about a job
position. This job position comes in only when we talk about the value of
money.
We design our career path, design our image,
design our study program, design our plans for tomorrow, we design who we want
to be. Even at this very moment, I am designing how my blog post should look
like to the audiences.
For example, every lecture we attend is a
form of design created by the conductor of the lecture. As lecture is often
designed for mass audiences, there is no guarantee that every single individual
will take likings to the design. For people who appreciate the design, they get
engaged in the lecture. And for those who are not, they either shut off or
sleep. If the majority of the class dozes off during the lecture, this might
show that the conductor may not be a good designer for his lecture. Some
reflections may be needed.
If designing is all about problem solving to our
lives, why not design?
Jasmine