Great Strategy which Doctors without Borders has.

Great Strategy which Doctors without Borders has.

Mai Kusakabe

 

Do you know how Doctors without Borders gets money to do their activity, or help people like who are involved in conflicts and war, and are injured by disaster? Of course they gain money from contributor. However I wondered how they attract people to be willing to contribute money to them. I think that this organization is one of the most famous volunteer groups in the world. I’m sure that you know them, don’t you? How do they have a high popularity among people all over the world? In fact, they have “great strategy”.

 

They give us facts that most people do not know or aware. For example, they insist that there are so many people who suffer poverty and persecution still now. And most of them do not have marketability and resources for developed countries, so their terrible situation could not be taken up by media in Western countries. Doctors without Borders has helped them for a long time and they need our backup. Moreover they show us how their method is better and more effective than other volunteer organizations. They insist that most sick people who suffer poverty can be better if their malnutrition is improved. Malnutrition accounts for only 20% of the cause of their death, but the 20% accounts for 80% of the origin of sick. So Doctors without Borders sends them food that is high nutritive value in order to cure their malnutrition first. They send only canned food that can open by hand, because the poor do not have plates and cookware. Content of it is like peanut butter and can eat by finger. Many sick persons who were fed this recover from malnutrition. Thus they explain how they help people to us clearly. And we can understand their effective method easily and get to want to support their activity more than others. We can realize that their presentation is attractive and excellent.

 

Their great strategy is not only this. Actually they send direct mails to contributors. The contents of it are gratitude and request for contributing more money to them. If it is only these contents, it could not move people’s hearts. They write how their each contribution helps people concretely. For example, how many foods could provide and how many people could help by contribution. Furthermore, they write that if more money is contributed, they could help more people. (They give us concrete number in actual mail.) This content teach contributors fact that their money helped people clearly. It is very effective to touch them and inform that their goodwill could be useful to people who suffered sick, disaster or poverty, and make them better.

 

As I stated, Doctors without Borders makes effort to gather money for their activities. We must not misunderstand that they do not conduct these strategy only to gather money, but to help people by it. Their purpose is only to save more lives. For achieving this purpose, they have to attract more people to gain contribution, spread how their activity is more effective and efficient than other groups by using their great strategy.

 

 

 Reference

Alternative Blog “Speed Feed” Hiroshi Ogawa http://blogs.itmedia.co.jp/speedfeed/2010/02/post-d4e6.html